MultiBrain

MultiBrain Privacy Policy

Effective Date: March 1, 2026

1. OVERVIEW AND LEGAL FRAMEWORK

MultiBrain ("we," "us," or "our") operates a programmatic advertising technology platform (the "Platform"). This Privacy Policy describes our practices regarding the collection and processing of data through our Platform and our corporate website. This document should be read in conjunction with our Cookie Policy and Terms of Use, which together govern your legal relationship with MultiBrain.

MultiBrain is a registered Vendor under the IAB Europe Transparency & Consent Framework (TCF) with the Vendor ID: 1359. We are committed to maintaining the highest standards of data protection and transparency within the digital advertising ecosystem.

2. DATA COLLECTION AND TECHNOLOGY

MultiBrain’s Platform processes pseudonymous identifiers and device-related information. We use cookies, pixels, and mobile SDKs provided by our supply partners to collect:

Unique Identifiers: Mobile Advertising IDs (e.g., Apple’s IDFA, Google’s Advertising ID) and platform-specific pseudonymous IDs.

Network Metadata: IP addresses (used for city/zip code level geo-location and fraud prevention), User-Agent strings, and device/OS specifications.

Interaction Data: Information concerning ads served, viewed, or clicked, and subsequent conversion events (e.g., app installs or website visits).

3. PURPOSES OF PROCESSING

We process data for the following professional business purposes:

Personalized Advertising: Delivering ads based on inferred user interests and past interactions.

Frequency Capping: Limiting the number of times a user sees a specific advertisement.

Ad Delivery & Reporting: Measuring campaign performance and ensuring accurate billing for our partners.

Security & Platform Integrity: Identifying and preventing invalid traffic (bots), malicious activity, and security threats.

4. LEGAL BASIS FOR PROCESSING (EEA AND UK)

As an IAB TCF Vendor (ID: 1359), MultiBrain processes data from the European Economic Area (EEA) and the UK based on:

Consent: For the storage of information on a device and for personalized advertising.

Legitimate Interest: For essential functions such as fraud prevention, frequency capping, and performance measurement. We strictly respect the Transparency and Consent String (TC String) provided by publishers' Consent Management Platforms (CMPs).

5. DATA SHARING

MultiBrain shares data with categories of recipients necessary to execute the programmatic bidding process:

Authorized Supply Partners and Ad Exchanges: To facilitate the Real-Time Bidding (RTB) environment and inventory procurement.

Advertisers and Agencies: To provide aggregated reporting on campaign reach and effectiveness.

Measurement and Attribution Partners: To verify ad delivery and attribute actions taken by users (e.g., app installs).

Legal Authorities: When required to comply with statutory obligations or protect the safety of our platform and users.

6. INTERNATIONAL DATA TRANSFERS

Data processed by MultiBrain may be transferred to jurisdictions outside of your country of residence. For data originated in the EEA/UK, we utilize Standard Contractual Clauses (SCCs) to ensure a level of protection equivalent to that of the European Union.

7. DATA RETENTION

MultiBrain adheres to strict data minimization principles. In alignment with our IAB TCF registration, we retain pseudonymous platform data for no longer than thirty (30) days from the date of collection for advertising and reporting purposes. Aggregated, non-identifiable data may be retained for longer periods for historical analytical purposes.

8. CALIFORNIA CONSUMER PRIVACY (CCPA/CPRA)

MultiBrain complies with the CCPA/CPRA. We may "sell" or "share" (as defined by California law) certain identifiers and network activity for cross-context behavioral advertising. California residents have the right to know, delete, and opt-out of such activities by visiting our Opt-Out section.

9. USER CHOICES AND OPT-OUT MECHANISM

We respect your privacy preferences and provide the following controls:

MultiBrain Privacy Preference: Users can exercise their choice through our "Privacy Preference" interface. By confirming an opt-out, you will no longer receive personalized ads from MultiBrain. Please note that you may still see generic, non-personalized ads from our platform.

Device Settings: Users can limit tracking via "Limit Ad Tracking" (iOS) or "Opt out of Ads Personalization" (Android).

Industry Tools: We support the opt-out tools provided by the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA).

Global Privacy Control (GPC): Our platform recognizes and respects GPC signals sent from user browsers.

10. CONTACT INFORMATION

For inquiries regarding this policy or our data practices, please contact:

MultiBrain Privacy Team

Email: [email protected]